The Evidence:
Time Tested, Well Documented
Because of our unwavering 13-year commitment to this model, we have results to share. With these Knox and Waldo publications:
- 21 percent of total ad revenue comes from online -- the industry average is 5 percent;
- online revenues rose from 4 percent of total ad revenue to 10 percent the first year of implementing "bizMember®," to 21 percent after three years;
- 32 percent of online visitors have visited more than 201 times, 73 percent more than nine times;
- the publisher eliminated the costs of third party front-end publishing, classified and real-estate systems.